Your target market is out there… somewhere… If you are trying to sell a service or a product to a defined audience, how do we get in front of them? We need to try to anticipate the profile of these potential customers i.e. their demographic profile. Perhaps think of what you have for them and […]
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Learn how to build your own WordPress site and keep it maintained… The advantage of learning this new skill is you can keep the content fresh by updating as soon as you have new ideas, content, images, and something to say such as through your blog pages. Learn how to optimise your images and your […]
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Have you set up your email signature file? It is surprising how many emails are received with no signature file as part of the email structure. These are easy to set up on systems like Microsoft Outlook and are then added to every email you send out. This keeps your branding consistent and saves so […]
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Does your business feature on Google Maps? Google My Business You need your customers to be able to find your physical location, address and opening times etc; You have better search coverage using maps and location i.e. with sat nav; It allows you to communicate your ‘key’ information directly to your customers; You can improve […]
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General Data Protection Regulations In May of 2018, the GDPR law took effect. Many businesses are still non-compliant, and this could have severe ramifications for any company that does not make it abundantly clear what information it collects and why. You must also make sure you allow customers to opt-in so that they know what […]
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What are the considerations? Many companies large and small have decided to seriously look at outsourcing web design and their digital marketing activities. Real benefits can be achieved if you get your digital website design and marketing fulfilled externally. Trying to keep up with all the latest changes is a full time job but buying […]
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