Duration
Format
Webinar
2½ hours
Online (Zoom)
Workshop
3 hours
Classroom (workshop style)
Event Category
Business Growth,
Income Diversification
Business Growth,
Income Diversification
Venue Requirements
N/A (delivered using zoom)
Projector
Material Supplied
Presentation notes emailed after event.
Presentation handout given during the event.
Event Description
Diversification is a growth strategy that involves entering into a new market or industry – one that the business doesn’t currently operate in – while also creating a new product for that new market.
What to expect from this webinar
A detailed understanding of how to grow using business and income diversification techniques.
There are several different types of diversification:
- Horizontal diversification
- Concentric diversification
- Conglomerate diversification
- Vertical diversification
This session will cover
Deciding how and when to diversify will require:
- detailed market research for the new product or service
- a thorough assessment of customer needs
- a clear product development strategy and market testing
- sales, marketing and supply chain operations able to cope with the added demands
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