Duration
Format
Webinar
2½ hours
Online (Zoom)
Workshop
3 hours
Classroom (workshop style)
Event Category
Sales & Marketing, Tourism
Sales & Marketing, Tourism
Venue Requirements
N/A (delivered using zoom)
Projector
Material Supplied
Presentation notes emailed after event.
Presentation handout given during the event.
Event Description
Customers are the lifeblood of any tourism business and getting your brand and services in front of potential customers is vital.
This webinar will help you understand and improve how you execute digital marketing your tourism business. It will also help you understand what your digital assets are and to use them more effectively.
What to expect from this webinar
This workshop will give you the tools you need to understand why marketing is important and aims to help you firm up your digital strategy.
This session will cover
- Your changing target market & how to reach them (i.e. staycation)
- Using your digital assets more effectively
- Increase brand awareness
- Social media engagement that will attract tourists
- Content marketing & SEO
- Winning with email marketing campaigns
- Digital strategy & action planning
© Copyright Notice
Our training materials are protected by copyright, and permission must be obtained from the owner prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise.