What is the true ‘value’ gained from learning? Training to give a real return on investment – Imagine learning something really significant for your business just once and then being able to utilise it every working day, perhaps several times in a working day. This is why training is so worthwhile and you get real […]
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Business networking needs to be effective and efficient You need to connect and engage with your associates, business partners and collaborators. Think about connecting with these businesses that already have a track record of offering great products and services as well as being good networkers. They will help drive business your way but remember this […]
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Your target market is out there… somewhere… If you are trying to sell a service or a product to a defined audience, how do we get in front of them? We need to try to anticipate the profile of these potential customers i.e. their demographic profile. Perhaps think of what you have for them and […]
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Be a ‘thought leader’ in your own industry Blogging is the modern method of newsletter distribution, but it is much more than that… It involves content*, targeted marketing, subscriptions, and specialised advertising and promotion. Blogs will increase your visibility and your opportunities. By exhibiting your knowledge, they will increase your profile and credibility. Becoming a […]
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Have you set up your email signature file? It is surprising how many emails are received with no signature file as part of the email structure. These are easy to set up on systems like Microsoft Outlook and are then added to every email you send out. This keeps your branding consistent and saves so […]
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Top benefits of having a website… A website is the hub of your information; You are 100% responsible for the content; It allows you to communicate your ‘key’ message directly to your customers; You are expected to have a website so customers will search for it; You control the content; It supports your brand; It […]
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