Your target market is out there… somewhere…
If you are trying to sell a service or a product to a defined audience, how do we get in front of them? We need to try to anticipate the profile of these potential customers i.e. their demographic profile. Perhaps think of what you have for them and link it to the solution they are looking for. What are the benefits they will experience? Focus in on value so that the proposition is really understood and it becomes a no brainer.
What can help with reach?
- Target market keyword selection – SEO
- Likes, shares, comments, reposts, saves.