Blog to become more influential...
Blog posts will really demonstrate and showcase your knowledge and expertise.
Blogs are particularly precise and tailored to a certain specialty. This enables them to be discovered when prospective clients search terms related to that expertise. Because the title is included in the uniform resource locator (URL) of the website page address, search engines assign a high rank to the page.
Make sure the content is your own or you give credit to the right author if it was not written by you.
Last but not least, check that the timing is right. Especially if you want to reach more prospective customers.