How to integrate your business strategy, marketing strategy and digital strategy...
They are all in fact connected, and the manner in which they interact needs to be consistent and cohesive. Both the content and the timing are extremely important. It is necessary for there to be an existing market for the goods and services that you provide.
Your objective is to let them know you exist and you have something they need… i.e. what problem are you solving for them.
When planning a strategy it’s good to adopt one of the tried and tested planning models. For this I like VMOST: