Why is this fundamental in 2021? During the Covid -19 pandemic most businesses have suffered losses with reduced or even no sales. Many have had staffing reduced or their staff have had to work from home, changing the business processes of the business overnight. as well as the survivors there has also been the thrivers. […]
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Your target market is out there… somewhere… If you are trying to sell a service or a product to a defined audience, how do we get in front of them? We need to try to anticipate the profile of these potential customers i.e. their demographic profile. Perhaps think of what you have for them and […]
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Have you set up your email signature file? It is surprising how many emails are received with no signature file as part of the email structure. These are easy to set up on systems like Microsoft Outlook and are then added to every email you send out. This keeps your branding consistent and saves so […]
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Blog to become an influencer … Blogs are very specific and niche so they get found when potential customers type in niches search queries. The title gets located in the URL of the website page address so therefore it gets a high ranking in search engines. Make sure you write your own or attribute the […]
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How to integrate your business strategy, marketing strategy and digital strategy… They are all actually linked and need to be cohesive in how they work together. Content and timing are key ingredients. The market for your products and services need to be already out there. Your job is to let them know you exist and […]
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Business networking needs to be effective and efficient You need to connect and engage with your associates, business partners and collaborators. Think about connecting with these businesses that already have a track record of offering great products and services as well as being good networkers. They will help drive business your way but remember this […]
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