Why a digital first strategy is fundamental today? As a result of the Covid -19 pandemic, diminished or nonexistent sales were experienced by the vast majority of organisations. Numerous companies had downsized their work-forces or required employees to work from home, radically altering their corporate operations. In addition to survivors, there have also been thrivers. […]
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Have you set up your email signature file? It is surprising how many emails are received with no signature file as part of the email structure. These are easy to set up on systems like Microsoft Outlook and are then added to every email you send out. This keeps your branding consistent and saves so […]
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Blog to become more influential… Blog posts will really demonstrate and showcase your knowledge and expertise. Blogs are particularly precise and tailored to a certain specialty. This enables them to be discovered when prospective clients search terms related to that expertise. Because the title is included in the uniform resource locator (URL) of the website […]
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What are the considerations? Many companies large and small have decided to seriously look at outsourcing web design and their digital marketing activities. Real benefits can be achieved if you get your digital website design and marketing fulfilled externally. Trying to keep up with all the latest changes is a full time job but buying […]
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How to integrate your business strategy, marketing strategy and digital strategy… They are all in fact connected, and the manner in which they interact needs to be consistent and cohesive. Both the content and the timing are extremely important. It is necessary for there to be an existing market for the goods and services that […]
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Your target market is out there… somewhere… If you are trying to sell a service or a product to a defined audience, how do we get in front of them? We need to try to anticipate the profile of these potential customers i.e. their demographic profile. Perhaps think of what you have for them and […]
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