What is your customer searching for? Is it your service or product information? A solution to their problem? A promotional deal or discount? Is it the time you are closing tonight? The location of where you are based? Your aftercare service information? Your terms and conditions? Have you anticipated all they may be looking for […]
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Have you set up your email signature file? It is surprising how many emails are received with no signature file as part of the email structure. These are easy to set up on systems like Microsoft Outlook and are then added to every email you send out. This keeps your branding consistent and saves so […]
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How to integrate your business strategy, marketing strategy and digital strategy… They are all in fact connected, and the manner in which they interact needs to be consistent and cohesive. Both the content and the timing are extremely important. It is necessary for there to be an existing market for the goods and services that […]
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Learn how to build your own WordPress site and keep it maintained… The advantage of learning this new skill is you can keep the content fresh by updating as soon as you have new ideas, content, images, and something to say such as through your blog pages. Learn how to optimise your images and your […]
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General Data Protection Regulations In May of 2018, the GDPR law took effect. Many businesses are still non-compliant, and this could have severe ramifications for any company that does not make it abundantly clear what information it collects and why. You must also make sure you allow customers to opt-in so that they know what […]
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In today’s fast-evolving business landscape, the phrase “Digital First Strategy” has become more than just a buzzword — it’s a mindset that forward-thinking organisations are adopting to thrive in a digital world. Whether you’re a small local business or a larger enterprise, the shift towards digital-first thinking can unlock new opportunities, enhance customer experiences, and […]
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