Your target market is out there… somewhere…
When it comes to social media, many businesses get caught up in likes, shares, and comments. While these are encouraging signals, the real power of social media lies in reach – the ability to consistently get your business in front of the right people. Without reach, your content won’t be seen, your message won’t land, and your digital marketing efforts will fail to connect with your target audience.
Think of it this way: every piece of content you put online is part of a wider sales funnel. The more people who see it, the more opportunities you have to draw them into your funnel, nurture them, and ultimately convert them into paying customers. If your reach is limited, so are your sales.
Why reach matters for your business
Connecting reach
with your sales funnel
Your sales funnel begins with awareness. If your posts, ads, or updates are only seen by a small fraction of your audience, you’re limiting your funnel’s effectiveness. By increasing reach, you fill the top of the funnel with more potential customers, giving you a larger pool to nurture through engagement, trust-building, and offers.
For example:
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A post that reaches 100 people might only generate one enquiry.
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A post that reaches 1,000 people could generate ten.
Multiply this effect across weeks and months, and you’ll quickly see how expanding reach has a direct impact on turnover.
How to improve your reach
Ready to expand your reach?
At Digital Connections, we help businesses use their digital assets more effectively to reach more people, build stronger funnels, and increase sales. If you’re ready to make your marketing work harder for you, let’s have a conversation.
⇒ Contact us today and let’s grow your reach – and your revenue.
